Program: Marketing Minor - East Tennessee State University

Apr 30, 2025

2024-2025 Undergraduate Catalog

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Department Information

Department of Marketing
PO Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: https://www.etsu.edu/cbat/marketing/default.php

The Department of Marketing a Marketing program leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of five concentrations: Integrated Marketing Communications, Entrepreneurship, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Marketing Minor Requirements: 18 credits

Required Courses: 12 credits

ECON 2210 - Principles of Macroeconomics (3 credits)
MKTG 3200 - Principles of Marketing (3 credits)
MKTG 3202 - Consumer Behavior (3 credits)
MKTG 3800 - Digital Marketing (3 credits)

Advisor Approved Electives: 6 credits

Choose 6 credits from the following:

MKTG 3210 - Fundamentals of Distribution (3 credits)
MKTG 3220 - Fashion Merchandising (3 credits)
MKTG 3230 - Fashion Fundamentals (3 credits)
MKTG 3250 - Marketing Communications (3 credits)
MKTG 3350 - Retailing (3 credits)
MKTG 3750 - Advertising Campaign Management (3 credits)
MKTG 3900 - Web and Social Media Analytics (3 credits)
MKTG 4221 - Fashion Merchandising Study Tour (1-3 credits)
MKTG 4517 - Customer Relationship Management (3 credits)
MKTG 4710 - International Marketing (3 credits)
MKTG 4719 - Applied Marketing Analytics (3 credits)

Minor Requirement

A minor is a secondary area of study outside of the major program of study with a structured curriculum composed of at least 18 credits of which at least 9 credits must be at the 3000-level or above.