Suggested Four-Year Program of Study: MKTG-BBA (MKAN)

Marketing Major, B.B.A. (Marketing Analytics Concentration)

FRESHMAN YEAR (27-30 credits)
Fall Semester	Credits	Spring Semester	Credits
ENGL 1010 - Foundations in Writing	3	ENGL 1020 - Written Communication & Critical Thinking	3
MATH 1530 - Probability and Statistics - Noncalculus	3	HIST 2020 - The United States since 1877 or Compass Core Class	3
HIST 2010 - The United States to 1877 or Compass Core Class	3	Oral Communications Course	3
CSCI 1100 - Using Information Technology	0-3	ECON 2210 - Principles of Macroeconomics	3
BADM 1130 - Introduction to Business	3	Compass Core Class	3
Fall Total	12-15	Spring Total	15

SOPHOMORE YEAR (30-32 credits)
Fall Semester	Credits	Spring Semester	Credits
ACCT 2010 - Principles of Accounting I	3	ACCT 2020 - Principles of Accounting II	3
ECON 2070 - Quantitative Methods for Business I	3	ECON 2080 - Quantitative Methods for Business II	3
Natural Science Course	4	ECON 2220 - Principles of Microeconomics	3
Compass Core Class	3	Compass Core Class	4
Compass Core Class	3	Elective Course	1-3
Fall Total	16	Spring

JUNIOR YEAR (33 credits)
Fall Semester	Credits	Spring Semester	Credits
MGMT 3000 - Organizational Behavior and Management	3	MKTG 3202 - Consumer Behavior	3
MKTG 3200 - Principles of Marketing	3	MKTG 4719 - Applied Marketing Analytics (3 credits)	3
FNCE 3220 - Business Finance	3	MKTG 4619 - Marketing Research and Analytics MKTG 4619 - Marketing Research and Analytics	3
MGMT 3310 - Legal Environment of Business	3	MKTG 3800 - Digital Marketing	3
CSCI 3700 - Enabling Business with Information Systems	3	MKTG 3900 - Web and Social Media Analytics	3
		CSCI 2020 - Fundamentals of Database	3
Fall Total	15	Spring Total	18

SENIOR YEAR (30 credits)
Fall Semester	Credits	Spring Semester	Credits
MKTG 3210 - Fundamentals of Distribution	3	MGMT 4910 - Strategic Management	3
MKTG 3740 - Sales Force Management	3	MKTG 4910 - Marketing Management	6
Select 1 MKTG Major Elective	3	MKTG 4517 - Customer Relationship Management	3
CSCI 4047 - Data Analytics and Visualization	3	MGMT 3100 - Production/Operations Management	3
MGMT 3050 - Business Analytics	3	Select 1 MKTG Major Elective	3
Fall Total	15	Spring Total	15

TOTAL = 120

Note:

* Proficiency exam may be taken for 0 credit in lieu of CSCI 1100 . Must be completed to meet Graduation requirements. CSCI 1100 has an accompanying required lab, CSCI 1150 . Those students who complete the proficiency exam and are short credits towards their total degree requirements may be required to take additional electives.