Public Relations and Social Media Management Minor

Department of Media and Communication
PO Box 70669
Phone: (423) 439-5575
Web address: https://www.etsu.edu/cbat/media-communication/

The ETSU Public Relations and Social Media Management minor in Media and Communication provides students a dynamic education in strategic communication by converging public relations and social media into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. This minor complements many majors including those studying business, healthcare, art and design, sports management, international relations, and digital media as well as disciplines in the liberal arts and social sciences. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession.

Public Relations and Social Media Management Minor: 21 credits

MCOM 3270 - Media Strategy (3 credits)
PUBR 2770 - Writing for Public Relations (3 credits)
PUBR 3100 - Principles of Brand Communication (3 credits)
PUBR 3770 - Brand and Social Media Production (3 credits)
PUBR 3900 - Social Media Foundations (3 credits)
PUBR 3250 - Nonprofit and Cause Communications (3 credits)
or
PUBR 3800 - Crisis Communication (3 credits)
MCOM 3070 - Media and Society (3 credits)
or
MKTG 3200 - Principles of Marketing (3 credits)

Minor Information

A minor is a secondary area of study outside of the major program of study with a structured curriculum composed of at least 15 credits, of which at least 6 credits must be at the 3000-level or above.