Apr 02, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog

Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration) Suggested Four-Year Program of Study

Marketing Major, B.B.A. (Digital Marketing and Analytics Concentration)

FRESHMAN YEAR (27 credits)

Fall Semester Credits Spring Semester Credits
ENGL 1010 - Foundations in Writing   3 ENGL 1020 - Written Communication & Critical Thinking   3
MATH 1530 - Probability and Statistics - Noncalculus   3 HIST 2020 - The United States since 1877  or Compass Core Class 3
HIST 2010 - The United States to 1877  or Compass Core Class 3 Oral Communications Course 3
BADM 1130 - Introduction to Business    3 ECON 2210 - Principles of Macroeconomics   3
    Compass Core Class 3
Fall Total 12 Spring Total 15

SOPHOMORE YEAR (30-32 credits)

Fall Semester Credits Spring Semester Credits
ACCT 2010 - Principles of Accounting I   3 ACCT 2020 - Principles of Accounting II    3
ECON 2070 - Applied Mathematics For Business   3 ECON 2080 - Business Statistics   3
Natural Science Course 4 ECON 2220 - Principles of Microeconomics   3
Compass Core Class 3 Compass Core Class 4
Compass Core Class 3 Elective Course 1-3
Fall Total 16 Spring   

JUNIOR YEAR (33 credits)

Fall Semester Credits Spring Semester Credits
MGMT 3000 - Organizational Behavior and Management   3 MKTG 3202 - Consumer Behavior   3
MKTG 3200 - Principles of Marketing   3 MKTG 4719 - Applied Marketing Analytics (3 credits)    3
FNCE 3220 - Business Finance   3 MKTG 4619 - Marketing Research and Analytics MKTG 4619 - Marketing Research and Analytics   3
MGMT 3310 - Legal Environment of Business   3 MKTG 3800 - Digital Marketing   3
CSCI 3700 - Enabling Business with Information Systems   3 MKTG 3900 - Web and Social Media Analytics   3
    CSCI 2020 - Fundamentals of Database   3
Fall Total 15 Spring Total 18

SENIOR YEAR (30 credits)

Fall Semester Credits Spring Semester Credits
MKTG 3210 - Fundamentals of Distribution   3 MGMT 4910 - Strategic Management   3
MKTG 3740 - Sales Force Management   3 MKTG 4910 - Marketing Management   6
Select 1 MKTG Major Elective 3 MKTG 4517 - Customer Relationship Management   3
CSCI 4047 - Data Analytics and Visualization   3 SCMT 3100 - Production/Operations Management   3
MGMT 3050 - Business Analytics   3 Select 1 MKTG Major Elective 3
Fall Total  15 Spring Total 15

 

TOTAL = 120