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Nov 23, 2024
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Major, B.B.A. (Integrated Marketing Communications Concentration)
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College of Business and Technology
Department of Management and Marketing
Management and Marketing Program Information
Box 70625 Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: business.etsu.edu/mgmtmkt
The Department of Management and Marketing includes a management program and a marketing program. The management program offers study leading to the bachelor of business administration degree with a major in management. Management majors must select one of four concentrations: general management, human resources management, legal studies or logistics/supply chain management. The marketing program offers study leading to the bachelor of business administration degree with a major in marketing. Marketing majors must select one of three concentrations: integrated marketing communications. marketing management, or merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations. General Program Information
To earn a degree from ETSU, there are specific course requirements put forth by ETSU, by the Tennessee Board of Regents (TBR), by each college, and by each department. All students must meet the degree requirements at each of these levels. Please follow the format below:
University-level Degree and Graduation Requirements
Total Credit Hours for Degree: 120
TBR General Education Requirements: 41 Credit Hours
Below you will see the categories and courses specified under TBR General Education Requirements. Note that certain courses are required for this degree, specific to this major. Thus, these courses will satisfy both a TBR General Education requirement AND a requirement of this major. (Other majors may require different General Education courses.) Where specific courses are required for this major, we only list those courses under the category. If there are no specific major requirements for a category, all course options appear. Communication
9 credits, consisting of 6 credits of written composition and 3 credits of oral communication. Written Composition
Complete both of the following: Oral Communication
Complete one of the following: Humanities and Fine Arts
9 credits, consisting of 3 credits of literature, 3 credits of fine arts, and 3 credits of humanities electives. Literature
Complete one of the following: Fine Arts
Complete one of the following: Humanities Electives
Complete one of the following: Social and Behavioral Sciences
Complete both of the following: History
6 credits, consisting of both of the following: Natural Sciences
8 credits, consisting of two of the following (some require labs which are listed directly after the lecture):
(Note: Students pursuing a Bachelor of Science in the College of Arts and Sciences must select 8 credit hours in a SINGLE laboratory science. Please see listing in College of Arts and Sciences B.S. Degree Requirements for options.) Mathematics
Students will enroll in the appropriate general education math course during their first calendar year of enrollment at ETSU. Students required to complete learning support in mathematics must enroll in a learning support-designated section (L01-L99) of MATH 1530 during their first 15 hours at ETSU (not including summer) unless they are also required to complete learning support in reading or writing. Students needing learning support in reading or writing in addition to learning support in math should enroll in MATH 1530-Lxx immediately upon completing their other learning support requirements. Additional information may be found on the University Advisement Center website www.etsu.edu/uac/learningsupport/ Integrated Marketing Communications Concentration
B.B.A. Core Requirements: 36 Credit Hours
Integrated Marketing Communications: 24 Credit Hours
Note:
* These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment. Electives: 19 Credit Hours
Business Intensive Courses
At the present time the following business courses have been designated as intensive courses to meet university general education requirements. Writing-Intensive (WI) courses are ACCT 3000 and ACCT 4610 ; ECON 4447 and ECON 4610 ; FNCE 4447 , FNCE 4520 , FNCE 4560 , FNCE 4597 , FNCE 4617 and FNCE 4620 ; MGMT 3300 , MGMT 3320 , MGMT 4657 , and MGMT 4910 ; MKTG 3750 and MKTG 4910 . Oral Communication-Intensive (OCI) courses are ACCT 3000 ; ECON 3700 ; ECON 4337 ; FNCE 4617 and FNCE 4620 ; MGMT 3200 , MGMT 4020 , MGMT 4030 , and MGMT 4460 ; MKTG 3740 . Using Information Technology (UIT) courses are ACCT 4310 ; ECON 2080 ; and MGMT 3220 . An updated listing of intensive courses and requirements is available in the College of Business and Technology, Office of Undergraduate Studies, Sam Wilson Hall or call (423) 439-5275. |
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