Advertising/Public Relations Concentration Information
Box 70667
Phone: (423) 439-7676
Web address: www.etsu.edu/cas/comm
The ETSU Advertising/Public Relations emphasis in Mass Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. Students are prepared for work in advertising agencies, public relations firms or advertising/public relations departments in companies, corporations, non-profits/non-government organizations, and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities in Europe, Asia, and the Middle East are led by our faculty.
To complete the B.A. in Mass Communication with a concentration in Advertising/Public Relations, a student must complete a total of 120 credit hours of course work. In addition to the University’s General Education requirements and the B.A. degree requirements, students must complete 39 hours in Advertising/Public Relations courses. At least 72 hours of a student’s degree must be completed in non-mass communication courses (i.e., courses that do not begin with MCOM, ADVR, JOUR, PUBR or RTVF). Students must also complete a minor in a department of their choosing. A 2.0 grade point average must be obtained in the major, the minor, overall, and in all courses taken at ETSU in order to graduate. Prior to graduation, students must also complete a major field test in addition to the standard University exit examination.
Transfer students may transfer up to 12 hours from other institutions toward the completion of the B.A. in Advertising/Public Relations. This means that at least 27 credits in the Advertising/Public Relations concentration must be completed at ETSU.
For additional information about the Advertising/Public Relations concentration, students should contact the Department of Communication (phone: 423-439-7676, email: communicationdept@etsu.edu). If you wish to seek advising about the Advertising/Public Relations concentration, you should consult the How to Contact Your Advisor website. (www.etsu.edu/advisement/continuingstudents/default.aspx#Find).
College of Arts and Sciences B.A. Degree Requirements
Students majoring in the College of Arts and Sciences must meet the following requirements for the Bachelor of Arts (B.A.) degree. Some requirements must be taken in addition to the General Education Core, whereas others specify which courses from the General Education Core must be taken.
| Foreign Languages |
Completion of a foreign language course numbered 2020 or above with a grade of C- or better * ** |
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| Mathematics |
Specified General Education Core: MATH 1530 or MATH 1910 |
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| Non-U.S. History |
3 credit hours |
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| Natural Sciences |
General Education Core |
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| Social and Behavioral Sciences |
General Education Core |
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International Students whose native language is not English, and whose admission to ETSU requires them to take a standardized test of English as a foreign language (e.g., TOEFL), may substitute scores that meet the admission requirements for the foreign language requirement. |
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Consult the Literature and Language Department’s placement policy listed at www.etsu.edu/cas/litlang/documents/foreignlanguagerequirement.pdf and in the listing for Foreign Languages in this catalog. |
TBR General Education Requirements: 41 - 42 Credit Hours
Below you will see the categories and courses specified under TBR General Education Requirements. Note that certain courses are required for this degree, specific to this major. Thus, these courses will satisfy both a TBR General Education requirement AND a requirement of this major. (Other majors may require different General Education courses.) Where specific courses are required for this major, we only list those courses under the category. If there are no specific major requirements for a category, all course options appear.
Humanities and Fine Arts
9 credits, consisting of 3 credits of literature, 3 credits of fine arts, and 3 credits of humanities electives.
Mathematics
Students will enroll in the appropriate general education math course during their first calendar year of enrollment at ETSU. Students required to complete learning support in mathematics must enroll in a learning support-designated section (L01-L99) of MATH 1530 during their first 15 hours at ETSU (not including summer) unless they are also required to complete learning support in reading or writing. Students needing learning support in reading or writing in addition to learning support in math should enroll in MATH 1530-Lxx immediately upon completing their other learning support requirements. Additional information may be found on the University Advisement Center website www.etsu.edu/uac/learningsupport/
Complete one of the following:
Electives: 6-16 Credit Hours
Depending on the number of credits required for your minor and your general education requirements, you will need to take between 6 and 16 credit hours of your choosing to reach your 120 credit graduation requirement
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