May 01, 2024

2016-2017 Undergraduate Catalog

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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising/Public Relations B.A., Suggested Course Sequence

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Freshman Year

Fall Semester

ENGL 1010 - Critical Reading and Expository Writing (3 credits)
HIST 2010 - The United States to 1877 (3 credits)
MATH 1530 - Probability and Statistics – Noncalculus (3 credits)
CSCI 1100 - Using Information Technology (3 credits)
Foreign Language 2010 * (3 credits)

Semester Total: 15 credit hours

Spring Semester

ENGL 1020 - Critical Thinking and Argumentation (3 credits)
HIST 2020 - The United States since 1877 (3 credits)
Fine Arts (3 credits)
Foreign Language 2020 * (3 credits)
MCOM 2400 - Multimedia Production (3 credits)

Semester Total: 15 credit hours

Sophomore Year

Fall Semester

Literature (3 credits)
Natural Science (4 credits)
Free Elective (3 credits)
MCOM 2100 - Media Writing (3 credits)
ADVR 3100 - Survey of Promotion (3 credits)

Semester Total: 16 credit hours

Spring Semester

Natural Science (4 credits)
Free Elective (3 credits)
ADVR 2070 - Advertising Graphics (3 credits)
ADVR 3270 - Audience Research (3 credits)
MCOM 3070 - Mass Media and Society (3 credits)

Semester Total: 16 credit hours

Junior Year

Fall Semester

Humanities (HIST 1110 or HIST 1120 ) (3 credits)
Social/Behavioral Science (3 credits)
Minor Course (3 credits)
PUBR 2770 - Writing for Public Relations (3 credits)
PUBR 3770 - Public Relations Publications (3 credits)

Semester Total: 15 credit hours

Spring Semester

Speech (SPCH 1300 , SPCH 2300 , or SPCH 2320 ) (3 credits)
Social/Behavioral Science (3 credits)
Minor Course (3 credits)
ADVR 3250 - Advertising Copy and Layout (3 credits)
Free Elective (3 credits)

Semester Total: 15 credit hours

Senior Year

Fall Semester

MCOM 4037 - Communications Law (3 credits)
ADVR 4730 - Advertising Practices (3 credits)
Minor Course (3 credits)
Minor Couse (3 credits)
Free Elective (3 credits)

Semester Total: 15 credit hours

Spring Semester

ADVR 4080 - Advertising Internship (3 credits) or
PUBR 4080 - Public Relations Internship (3 credits)
- MCOM Elective (3 credits)
- Minor Course (3 credits)
- Minor Course (3 credits)
- Free Elective (1 credit)

Semester Total: 13 credit hours

Note:

* Students who are unable to begin foreign language studies at 2010 must use free elective credits to meet language requirements.

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