Department of Marketing

PO Box 70625
Johnson City, TN 37614

Phone: 423-439-4422

Website: https://www.etsu.edu/cbat/marketing/

The Bachelor of Business Administration (BBA) in Marketing offers a rigorous, innovative curriculum that is designed by experienced faculty and an advisory board of industry experts. The Marketing program at ETSU deals with the strategies and business processes involved in researching markets, deciding which markets to pursue, identifying what unique value to provide, and assembling the products, services, people, and partner firms needed to build, communicate, and deliver that value.

Marketing

Programs

Major

• Marketing Major, B.B.A. (Entrepreneurship Concentration)
• Marketing Major, B.B.A. (Fashion Marketing and Merchandising Concentration)
• Marketing Major, B.B.A. (Integrated Marketing Communications Concentration)
• Marketing Major, B.B.A. (Marketing Analytics Concentration)
• Marketing Major, B.B.A. (Marketing Management Concentration)

Minor

• Digital Marketing Minor
• Entrepreneurship Minor
• Marketing Minor
• Merchandising Minor