Aug 11, 2020  
2013-2014 Graduate Catalog 
2013-2014 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5217 - Health Care Marketing

(3 credits)
Prerequisites: MKTG 5010  or permission of instructor. This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketing information systems, and making marketing decisions in a health care context. (spring)

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