Dec 26, 2024  
2014-2015 Graduate Catalog 
    
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2014-2015 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5010 - Essentials of Marketing

(3 credits)
A survey course of contemporary marketing theory and practice. Basic elements of marketing strategy are examined with consideration of the constraints imposed by the marketing environment and consumer behavior.


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View the Spring 2025 Schedule of Classes



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