MKTG 5111 - E-Marketing

(3 credits)

Prerequisites: Graduate Standing. A comprehensive course dealing with an approach to develop a general framework to enable the design of Internet marketing programs. The course will illustrate that Internet marketing programs must be integrated with an overall marketing effort. The e-Marketing course is meant to provide the student with an understanding of how to think about and implement Internet marketing, as well as providing the student with a focus on the best of both academic theory and the practice of Internet marketing.

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