Jul 18, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3200 - Principles of Marketing

(3 credits)
Prerequisites: Junior standing. An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law. (fall, spring, summer)


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