Dec 03, 2022  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3750 - Advertising Campaign Management

(3 credits)
Prerequisites: ADVR 3100 . Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. NOTE: Students cannot receive credit for both ADVR 3750 and MKTG 3750. * Cross-listed with MKTG 3750 


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