Nov 18, 2019  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3202 - Consumer Behavior

(3 credits)
Prerequisites:  .

Study of the nature and dynamics of consumer markets. Emphasis is placed on the concepts and techniques used to identify and measure target areas relative to differing behavioral patterns for use in marketing strategy.
When Offered: (fall, spring, summer)

View the Fall 2019 Schedule of Classes

View the Spring 2020 Schedule of Classes

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