Aug 05, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3350 - Retailing

(3 credits)
Prerequisites: MKTG 3200 .

A comprehensive course dealing with the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined.
When Offered: fall, spring)

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