Jul 14, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 4217 - Health Care Marketing

(3 credits)
Prerequisites: MKTG 3200  or permission of instructor.

This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.
When Offered: (fall, spring)


View the Summer 2020 Schedule of Classes

View the Fall 2020 Schedule of Classes




Add to Catalog (opens a new window)