Jul 07, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4617 - Marketing Research and Analytics

(3 credits)
Prerequisites: MKTG 3200  and ECON 2080  or equivalent.

A study and application of the research process and techniques used in strategic decision making. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects.
When Offered: (fall, spring, summer)

View the Summer 2020 Schedule of Classes

View the Fall 2020 Schedule of Classes

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