Aug 09, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3750 - Advertising Campaign Management

(3 credits)
Prerequisites: ADVR 3100 .

Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies.

Notes: Students cannot receive credit for both ADVR 3750 and MKTG 3750 .

Cross-Listed With: MKTG 3750 

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