Mar 19, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3750 - Advertising Campaign Management

(3 credits)
Prerequisites: MKTG 3200  and MKTG 3202 , or permission of instructor.

Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.

Notes: Students cannot receive credit for both ADVR 3750  and MKTG 3750.

Cross-Listed With: ADVR 3750 


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