Apr 28, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3310 - Business Logistics

(3 credits)
Prerequisites: ECON 2210  and MKTG 3200 .

Business logistics comprise the largest component of physical distribution costs. This course surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies.

When Offered: Fall, Summer.


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