Jul 06, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4217 - Health Care Marketing

(3 credits)
Prerequisites: MKTG 3200  or permission of instructor.

This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.

Dual Listed With: MKTG 5217.


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