Sep 26, 2023  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3750 - Advertising Campaign Management

(3 credits)
Prerequisites: ADVR 3100 .

Provides instruction in planning and implementing the complete advertising campaign. This course emphasizes managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. 

Notes: Students cannot receive credit for both ADVR 3750 and MKTG 3750 .

Cross-Listed With: MKTG 3750 

View the Spring 2024 Schedule of Classes

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