Dec 03, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3202 - Consumer Behavior

(3 credits)
Prerequisites: C or better in  .

Studies the nature and dynamics of consumer markets. Emphasis is placed on the concepts and techniques used to identify and measure target areas relative to differing behavioral patterns for use in marketing strategy. 


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