Jun 22, 2021  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3250 - Marketing Communications

(3 credits)
Prerequisites: C or better in MKTG 3200 .

Studies the role and influence of persuasive communications in demand stimulation and expansion. Behavioral theory underlying promotional techniques is emphasized and applications to mass communications, personal selling, and sales promotion are utilized. 

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