Dec 15, 2025  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3310 - Business Logistics

(3 credits)
Prerequisites: C or better in ECON 2210  and C or better in MKTG 3200 .

Surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies. Business logistics comprise the largest component of physical distribution costs.


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