Jan 14, 2025  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3350 - Retailing

(3 credits)
Prerequisites: C or better in MKTG 3200 .

Explores the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined. 


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