Jun 15, 2021  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog
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MKTG 5217 - Health Care Marketing

(3 credits)
Prerequisites: MKTG 5010  or permission of instructor.

Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context. 

Dual Listed With: MKTG 4217.


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