Feb 26, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 4250 - Advertising Agency Management

(3 credits)
Prerequisites: ADVR 3100 .

Provides instruction in the decision-making processes of advertising agency managers. Current social, legal and ethical issues, advertising agency relations, and agency management are discussed. It also generates alternatives and develops solutions using case study methods. 


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