Dec 07, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4910 - Marketing Management

(3 credits)
Prerequisites: Declared Business major and senior standing.

Emphasizes an analytical approach to solving representative marketing problems. This capstone course integrates the complexity of modern marketing and facility in analytical thought. 


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