Dec 04, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4717 - Data Driven Marketing Decisions

(3 credits)
Prerequisites: MKTG 3200 

Examines strategic decision making driven by quantitative analysis. This course integrates data understanding, modeling, visualization, and interpretation with data driven decision making. Topics may include data acquisition, data management, analytic tools, and algorithms necessary to analyze business data. 

Dual Listed With: MKTG 5717.


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