May 22, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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ADVR 3100 - Principles of Brand Communication

(3 credits)
Examines the roles of marketing promotion from a “risk assessment” perspective. This course also examines principles of effective communication and identifies key areas to consider when planning effective promotion. 


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