Jul 21, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3250 - Marketing Communications

(3 credits)
Prerequisites: C or better in MKTG 3200 .

Studies the role and influence of persuasive communications in demand stimulation and expansion. Behavioral theory underlying promotional techniques is emphasized and applications to mass communications, personal selling, and sales promotion are utilized. 


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