(3 credits)Prerequisites: C or better in MKTG 3200 and C or better in MKTG 3202, or permission of instructor.
Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.
Notes: Students cannot receive credit for both ADVR 3750 and MKTG 3750.