Mar 28, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog
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MKTG 4217 - Health Care Marketing

(3 credits)
Prerequisites: C or better in MKTG 3200  or permission of instructor.

Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context. 

Dual Listed With: MKTG 5217.


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