Jul 16, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 4217 - Health Care Marketing

(3 credits)
Prerequisites: C or better in MKTG 3200  or permission of instructor.

Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context. 

Dual Listed With: MKTG 5217.


View the Spring 2024 Schedule of Classes

View the Summer 2024 Schedule of Classes

View the Fall 2024 Schedule of Classes




Add to Catalog (opens a new window)