Oct 18, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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ADVR 3260 - Radio/TV Advertising

(3 credits)
Prerequisites: ADVR 3100 .

Studies the role of the radio and television industry as an advertising medium with emphasis of its organization, agencies, principles, and practices in the techniques of advertising campaigns. 


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