Jan 15, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MKTG 4255 - Merchandise Planning and Buying

(3 credits)
Prerequisites: C or better in MKTG 3220  and C or better in MKTG 3230  or permission of the instructor.

Examines the purchase of apparel merchandise for resale to the ultimate consumer; the numerical terminology, concepts, and calculations for retail management; and the role of the retail buyer.


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