Mar 18, 2026  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4619 - Marketing Research and Analytics

(3 credits)
Prerequisites:  MKTG 3200  

Provides students with an understanding of the basics of data-driven strategic decision making, covering areas of marketing research and analytics. This course uses hands-on exercises with data analysis tools to answer business questions.


View the Spring 2026 Schedule of Classes

View the Summer 2026 Schedule of Classes

View the Fall 2026 Schedule of Classes



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