ENTP 3005 - Entrepreneurship Innovation Lab

(3 credits)

Presents in-depth and hands-on content on how to bootstrap an entrepreneurial idea into a plan and pitch for starting a business. Includes defining a business concept, performing market validation, evaluating key business activities and supporting eco-systems, developing go-to-market strategy, performing risk assessment and competitive analysis, identifying and developing marketing campaigns, creating real-world proforma P/L statements, evaluating operational considerations, and creating an investor pitch deck.

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