May 16, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3310 - Business Logistics

(3 credits)
Prerequisites: ECON 2210  and MKTG 3200 . Business logistics comprise the largest component of physical distribution costs. This course surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies. (fall, summer)


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