Dec 26, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3310 - Business Logistics

(3 credits)
Prerequisites: ECON 2210  and MKTG 3200 . Business logistics comprise the largest component of physical distribution costs. This course surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies. (fall, summer)


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