Dec 26, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4617 - Marketing Research

(3 credits)
Prerequisites: MKTG 3200  and ECON 2080 . or equivalent. A study and application of the research process and techniques used in marketing research. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects. (fall, spring, summer)


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