Management and Marketing

Box 70625 Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: http://business.etsu.edu/mgmtmkt

The Department of Management and Marketing includes a management program and a marketing program. The management program offers study leading to the bachelor of business administration degree with a major in management. Management majors must select one of four concentrations: general management , human resources management , legal studies or logistics/supply chain management . The marketing program offers study leading to the bachelor of business administration degree with a major in marketing. Marketing majors must select one of three concentrations: integrated marketing communications . marketing management or merchandising Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.