Mar 20, 2018  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog

Media and Communication Major, B.A. (Advertising/Public Relations Concentration)

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College of Arts and Sciences

Department of Media and Communication

Advertising/Public Relations Concentration Information

Box 70669
Phone: (423) 439-5575
Web address:

The ETSU Advertising/Public Relations emphasis in Media and Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. Students are prepared for work in advertising agencies, public relations firms or advertising/public relations departments in companies, corporations, non-profits/non-government organizations, and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities in Europe, Asia, and the Middle East are led by our faculty.

To complete the B.A. in Media and Communication with a concentration in Advertising/Public Relations, a student must complete a total of 120 credit hours of course work. In addition to the University’s General Education requirements and the B.A. degree requirements, students must complete 39 hours in Advertising/Public Relations courses.At least 72 hours of a student’s degree must be completed in non-media and communication courses (i.e., courses that do not begin with MCOM, ADVR, JOUR, PUBR or RTVF). Students must also complete a minor in a department of their choosing. A 2.0 grade point average must be obtained in the major, the minor, overall, and in all courses taken at ETSU in order to graduate. Prior to graduation, students must also complete a major field test in addition to the standard University exit examination.


Students with 0-59 earned credit hours:

Contact the Center for Advisement and Student Excellence (CASE) to schedule an appointment with your advisor.  Visit the CASE website ( or call (423) 439-5602.

Students with 60 or more earned credit hours:

Contact Dr. Susan Waters [; (423) 439-7912] for advising.

Transfer Students

Transfer students majoring in advertising/public relations should contact the chair of the department for advising as soon as possible. This will ensure that the student’s previous work will be coordinated efficiently with ETSU requirements.

Transfer students may transfer up to 12 hours from other institutions toward the completion of the B.A. in Advertising/Public Relations. This means that at least 27 credits in the Advertising/Public Relations concentration must be completed at ETSU.

For general information about the department or courses, contact Dr. Stephen Marshall, Chair [; (423) 439-7575].

General Program Information

To earn a degree from ETSU, there are specific course requirements established by ETSU, by the East Tennessee State University Board of Trustees, by each college, and by each department. All students must meet the degree requirements at each of these levels outlined in the following list:

University-level Degree and Graduation Requirements

Total Credit Hours for Degree: 120

College of Arts and Sciences B.A. Degree Requirements

Students majoring in the College of Arts and Sciences must meet the following requirements for the Bachelor of Arts (B.A.) degree. Some requirements must be taken in addition to the General Education Core, whereas others specify which courses from the General Education Core must be taken.

Foreign Languages Completion of a foreign language course numbered 2020 or above with a grade of C- or better * **
Mathematics Specified General Education Core: MATH 1530  or MATH 1910  
Non-U.S. History 3 credit hours


* International Students whose native language is not English, and whose admission to ETSU requires them to take a standardized test of English as a foreign language (e.g., TOEFL), may substitute scores that meet the admission requirements for the foreign language requirement.
** Consult the Literature and Language Department’s placement policy listed at and in the listing for Foreign Languages in this catalog.


General Education Requirements: 41 - 42 Credit Hours

Listed below are the categories and courses specified under East Tennessee State University Board of Trustees General Education Requirements. Note that certain courses are required for this degree, specific to this major. Thus, these courses will satisfy both a General Education requirement AND a requirement of this major. (Other majors may require different General Education courses.) Where specific courses are required for this major, only those courses are listed under the category. If there are no specific major requirements for a category, all course options appear.


9 credits, consisting of 6 credits of written composition and 3 credits of oral communication.

Written Composition

Complete both of the following: 

Oral Communication

Complete one of the following:

Humanities and Fine Arts

9 credits, consisting of 3 credits of literature, 3 credits of fine arts, and 3 credits of humanities electives.

Humanities Electives

Complete one of the following:


6 credits, consisting of both of the following:

Natural Sciences

8 credits, consisting of two of the following (some require labs which are listed directly after the lecture):

(Note: Students pursuing a Bachelor of Science in the College of Arts and Sciences must select 8 credit hours in a SINGLE laboratory science. Please see listing in College of Arts and Sciences B.S. Degree Requirements for options.)


Students will enroll in the appropriate general education math course during their first calendar year of enrollment at ETSU. Students required to complete learning support in mathematics must enroll in a learning support-designated section (L01-L99) of MATH 1530  during their first 15 hours at ETSU (not including summer) unless they are also required to complete learning support in reading or writing. Students needing learning support in reading or writing in addition to learning support in math should enroll in MATH 1530-Lxx immediately upon completing their other learning support requirements. Additional information may be found on the University Advisement Center website

Complete one of the following:

Advertising/Public Relations Concentration: 39 Credit Hours

Minor: 18-24 Credit Hours

All students seeking a B.A. in the Advertising/Public Relations concentration must complete a minor. Consult with the department in which you intend to obtain a minor for requirements and advising.

Electives: 6-16 Credit Hours

Depending on the number of credits required for your minor and your general education requirements, you will need to take between 6 and 16 credit hours of your choosing to reach your 120 credit graduation requirement.

B.A. Foreign Language Requirements

The Bachelor of Arts degree requires completion of at least one foreign language course with a number of 2020 or higher with a grade of at least C-. Students may need prerequisites that could include courses numbered 1010, 1020, and/or 2010 to prepare for success in 2020.

Graduation Requirements

Graduation in this major/concentration requires a minimum of 120 credits, including General Education requirements, CSCI 1100 , college degree requirements, major requirements, and minor requirements.

Passing the CSCI 1100 proficiency test produces no credit, but satisfies the graduation requirement (see If the total credits from these areas are less than 120 credits, students may use free electives to complete the requirement.

Additional Information

Click here to view the Advertising/Public Relations B.A., Suggested Course Sequence .

Teaching Program Information

There is currently no teacher program offered in conjunction with the Advertising/Public Relations concentration

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