Graduate School Contact:
Rickie Carter; email@example.com; 423-439-6165
Dr. Susan Waters, Graduate Coordinator
Media and Communication
519 Warf Pickel
The Master of Arts in Brand and Media Strategy is a workforce-driven degree, providing students with cross-disciplinary theoretical and applied approaches to brand and media strategy. The program’s focus is on content creation and content distribution as well as audience insight and analytics. The degree will appeal to any media or marketing communication professional interested in brand media management/production as well as practitioners and scholars in digital journalism, film, public relations, advertising, and/or brand communication.
Students learn through curriculum and experiences converging communication, media, sociology, marketing, computing, literature and language as well as art and technology. The program differs from most as it is a collaboration with Fortune 500 industry partners giving students the opportunity of earning software certifications as well as providing real industry experiences while earning their degree. Possible industry certifications include Adobe’s Digital Marketing Accreditation, Adobe’s Creative Cloud solution certifications as well as certifications from Google, Salesforce, and others.
This program’s interdisciplinary approach is built around faculty mentoring providing students the opportunity to build their own unique program around their expected career outcomes. Great elective options can be found in the M.A. in Sociology as well as in the 100% online M.S. in Digital Marketing. Additional collaborative graduate programs can be found in psychology, digital media, art, film, computing, literature and language, and others.