Marketing Major, B.B.A. (Integrated Marketing Communications Concentration)

Department Information

Department of Management and Marketing

P.O. Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/

The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of four concentrations: General Management, Human Resources Management, Legal Studies or Logistics/Supply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of three concentrations: Integrated Marketing Communications, Marketing Management or Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Pre-Business Requirements for B.B.A. Majors

Special Admission Requirements for Management and Marketing Majors  

GPA Requirements: The student must have attained a minimum overall grade point average of 2.5 to be admitted to the major.

Successful completion of the following:

• ENGL 1010 Critical Reading and Expository Writing 
• ENGL 1020 Critical Thinking and Argumentation 
• MATH 1530 Probability and Statistics - Noncalculus 

Grade Requirements: A grade of “C” (2.0) or better in each of the following courses

• ACCT 2010 Principles of Accounting I  
• ACCT 2020 Principles of Accounting II  
• ECON 2070 Quantitative Methods for Business I  
• ECON 2080 Quantitative Methods for Business II  
• ECON 2210 Principles of Macroeconomics  
• ECON 2220 Principles of Microeconomics  

Suggested Four-Year Program of Study: B.B.A. Majors  

Degree Requirements: 120 credits

Residency policy: At least 50 percent of the B.B.A major program requirements for the B.B.A. degree must be earned at ETSU.

General Education Requirements   

These requirements include earning 41-42 credits in Communication, Humanities and Fine Arts, Social and Behavior Sciences, History, Natural Sciences and Mathematics categories.

Major Specific courses listed in General Education Requirements:

• ECON 2210  
• ECON 2220  
• MATH 1530  

Total Requirements for Marketing Major & B.B.A. Core: 60 credits

B.B.A. Core Requirements: 36 credits

• ACCT 2010 - Principles of Accounting I (3 credits)
• ACCT 2020 - Principles of Accounting II (3 credits)
• ECON 2070 - Quantitative Methods for Business I (3 credits)
• ECON 2080 - Quantitative Methods for Business II (3 credits)
• MGMT 3000 - Organizational Behavior and Management (3 credits)
• MGMT 3050 - Decision Science (3 credits)
• MGMT 3310 - Legal Environment of Business (3 credits)
• MKTG 3200 - Principles of Marketing (3 credits)
• FNCE 3220 - Business Finance (3 credits)
• MGMT 3100 - Production/Operations Management (3 credits)
• MGMT 4910 - Strategic Management (3 credits)
• CSCI 3700 - Management Information Systems (3 credits)

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• Note: Seniors must successfully complete the Senior Business Exam (SBE) prior to beginning the capstone course MGMT 4910 Strategic Management . The SBE is administered at the end of the fall and spring semesters. Failure to successfully complete the SBE will result in the student being blocked from enrolling in MGMT 4910  for one semester until the SBE is offered again.

Integrated Marketing Communications Concentration: 24 credits

• MKTG 3202 - Consumer Behavior (3 credits)
• MKTG 4617 - Marketing Research and Analytics (3 credits)
• MKTG 4910 - Marketing Management (3 credits)
• MKTG 3250 - Marketing Communications (3 credits)
• MKTG 3740 - Sales Force Management (3 credits)
• MKTG 3750 - Advertising Campaign Management (3 credits)

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• Choose 6 credits from the following:

• Electives - Any two Marketing courses (6 credits) or
• Approved Electives (6 credits)

• Note: These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment.

No Minor Required

Free Electives: 19 credits

Additional Information

Click here to view Degree and Graduation Requirements  for all ETSU students.

CSCI 1100  or Proficiency exam: Must be completed to meet Bachelor’s Degree Requirements.