May 25, 2024  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major, B.B.A. (Marketing Management Concentration)

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Department Information

Department of Management and Marketing

P.O. Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address:

The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of four concentrations: General Management, Human Resources Management, Legal Studies or Logistics/Supply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of three concentrations: Integrated Marketing Communications, Marketing Management or Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Pre-Business Requirements for B.B.A. Majors

Special Admission Requirements for Management and Marketing Majors  

GPA Requirements: The student must have attained a minimum overall grade point average of 2.5 to be admitted to the major.

Successful completion of the following:

Grade Requirements: A grade of “C” (2.0) or better in each of the following courses

Suggested Four-Year Program of Study: B.B.A. Majors  

Degree Requirements: 120 credits

General Education 41-42 credits
Major & B.B.A. Requirement 60 credits
     B.B.A. Core Requirement    (36 credits)
     Concentration    (24 credits)
Free Electives 19 credits
TOTAL 120 credits


Residency policy: At least 50 percent of the B.B.A major program requirements for the B.B.A. degree must be earned at ETSU.

General Education Requirements   

These requirements include earning 41-42 credits in Communication, Humanities and Fine Arts, Social and Behavior Sciences, History, Natural Sciences and Mathematics categories.

Major Specific courses listed in General Education Requirements:

Total Requirements for Marketing Major & B.B.A. Core: 60 credits

B.B.A. Core Requirements: 36 credits

Marketing Management Concentration: 24 credits

Free Electives: 19 credits

No Minor Required

Additional Information

Click here to view Degree and Graduation Requirements  for all ETSU students.

CSCI 1100  or Proficiency exam: Must be completed to meet Bachelor’s Degree Requirements. 

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