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Nov 21, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Major, B.B.A. (Marketing Management Concentration)
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 Return to: Programs A – Z
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Department Information
Department of Management and Marketing
P.O. Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/
The Department of Management and Marketing includes a Management program and a Marketing program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of four concentrations: General Management, Human Resources Management, Legal Studies or Logistics/Supply Chain Management. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of three concentrations: Integrated Marketing Communications, Marketing Management or Merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.
Degree Requirements: 120 credits
| General Education |
41-42 credits |
| Major & B.B.A. Requirement |
60 credits |
| B.B.A. Core Requirement |
(36 credits) |
| Concentration |
(24 credits) |
| Free Electives |
19 credits |
| TOTAL |
120 credits |
Residency policy: At least 50 percent of the B.B.A major program requirements for the B.B.A. degree must be earned at ETSU.
General Education Requirements
These requirements include earning 41-42 credits in Communication, Humanities and Fine Arts, Social and Behavior Sciences, History, Natural Sciences and Mathematics categories.
Major Specific courses listed in General Education Requirements:
Total Requirements for Marketing Major & B.B.A. Core: 60 credits
B.B.A. Core Requirements: 36 credits
Marketing Management Concentration: 24 credits
Free Electives: 19 credits
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