Advertising Minor

Advertising Minor Program Information

Department of Media and Communication
PO Box 70669
Phone: (423) 439-5575
Web address: www.etsu.edu/mcom

The ETSU Advertising/Public Relations minor in Media and Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. This minor complements many majors including those studying business, healthcare, art and design, sports management, international relations, and digital media as well as disciplines in the liberal arts and social sciences. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession.

Advertising Minor: 18 credits

A minor is a secondary area of study outside of the major program of study with a structured curriculum composed of at least 18 credits of which at least 9 credits must be at the 3000-level or above.

• ADVR 2070 - Advertising Graphics (3 credits)
• ADVR 3100 - Principles of Brand Communication (3 credits)
• ADVR 3250 - Advertising Copy and Layout (3 credits)
• MCOM 3270 - Media Strategy (3 credits)
• PUBR 2770 - Writing for Public Relations (3 credits)
• PUBR 3770 - Public Relations Publications (3 credits)