May 23, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

Marketing Minor


Department Information


Department of Management and Marketing
PO Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/

The Department of Management and Marketing includes a Management program, a Marketing program, and a Supply Chain Management. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of four concentrations: General Management, Human Resources Management, International Business, or Legal Studies. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of four concentrations: Integrated Marketing Communications, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising.  The Supply Chain Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Supply Chain Management. Supply Chain Management majors must select one of three concentrations: Supply Chain Operations and Analytics, Supply Chain Marketing, or Supply Chain Leadership. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Marketing Minor Requirements: 21 credits


Note:


* These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment.