Mar 29, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Marketing Minor


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Department Information


Department of Management, Marketing, and Supply Chain
PO Box 70625
Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: www.etsu.edu/cbat/mgmtmkt/

The Department of Management, Marketing, and Supply Chain includes a Management program, a Marketing program, and a Supply Chain Management program. The Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Management. Management majors must select one of five concentrations: General Management, Human Resources Management, International Business, Hospitality and Tourism, or Legal Studies. The Marketing program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Marketing. Marketing majors must select one of five concentrations: Integrated Marketing Communications, Entrepreneurship, Marketing Analytics, Marketing Management or Fashion Marketing and Merchandising.  The Supply Chain Management program offers study leading to the Bachelor of Business Administration (B.B.A.) degree with a major in Supply Chain Management. Supply Chain Management majors must select one of three concentrations: Supply Chain Operations and Analytics, Supply Chain Marketing, or Supply Chain Leadership. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

Minor Requirement


A minor is a secondary area of study outside of the major program of study with a structured curriculum composed of at least 18 credits of which at least 9 credits must be at the 3000-level or above.

Marketing Minor Requirements: 18 credits


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