Marketing Major, B.B.A. (Integrated Marketing Communications Concentration)

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General Program Information

ETSU Academic Proficiency Requirements

Writing: Students must complete a minimum of four writing-intensive courses. At least two of these courses must be in the major field of study. At least two of the four courses must be at the 3000-4000 level.

Oral Communication: Students must complete a minimum of two oral communication-intensive courses. At least one of these courses must be in the major field of study.

Using Information Technology: Students must pass the information technology proficiency exam or successfully complete CSCI 1100 - Using Information Technology during their first calendar year or prior to accumulating 33 semester credits at ETSU. In addition, students must complete at least one using information technology-intensive course in the major field of study.

Transfer students may be subject to reduced number of intensives.

See ETSU Academic Proficiency Requirements for details.

Integrated Marketing Communications Concentration

TBR General Education Requirements: 41 Credit Hours

ENGL 1010 - Critical Reading and Expository Writing (3 credits)
ENGL 1020 - Critical Thinking and Argumentation (3 credits)
Communication: Oral Communication (3 credits) *
MATH 1530 - Probability and Statistics – Noncalculus (3 credits)
Natural Sciences (8 credits) *
HIST 2010 - The United States to 1877 (3 credits)
HIST 2020 - The United States since 1877 (3 credits)
Literature (3 credits) *
Fine Arts (3 credits)
Humanities (3 credits)
ECON 2210 - Principles of Macroeconomics (3 credits)
ECON 2220 - Principles of Microeconomics (3 credits)

B.B.A. Core Requirements: 36 Credit Hours

ACCT 2010 - Principles of Accounting I (3 credits)
ACCT 2020 - Principles of Accounting II (3 credits)
ECON 2070 - Quantitative Methods for Business I (3 credits)
ECON 2080 - Quantitative Methods for Business II (3 credits)
MGMT 3000 - Organizational Behavior and Management (3 credits)
MGMT 3050 - Decision Science (3 credits)
MGMT 3310 - Legal Environment of Business (3 credits)
MKTG 3200 - Principles of Marketing (3 credits)
FNCE 3220 - Business Finance (3 credits)
MGMT 3100 - Production/Operations Management (3 credits)
MGMT 3220 - Management Information Systems (3 credits) **
MGMT 4910 - Policy and Strategy Formulation (3 credits)

Integrated Marketing Communications: 24 Credit Hours

Basic Requirements:

MKTG 3202 - Consumer Behavior (3 credits)
MKTG 4617 - Marketing Research (3 credits)
MKTG 4910 - Marketing Management (3 credits)

Specific Requirements:

MKTG 3250 - Marketing Communications (3 credits)
MKTG 3740 - Sales Force Management (3 credits)
MKTG 3750 - Advertising Campaign Management (3 credits)
Electives - Any two Marketing courses (6 credits) or
approved electives (6 credits) *

Note:

* These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment.

Electives: 13-19 Credit Hours

Total Hours Required for Degree: 120 Credit Hours

Additional Information:

* See General Education Core Requirements for options.

** Not required for Accounting Majors.

Click here to view the B.B.A. Majors Suggested Course Sequence

Business Intensive Courses

At the present time the following business courses have been designated as intensive courses to meet university general education requirements. Writing-Intensive (WI) courses are ACCT 3000 and ACCT 4610 ; ECON 4447 and ECON 4610 ; FNCE 4447 , FNCE 4520 , FNCE 4560 , FNCE 4597 , FNCE 4617 and FNCE 4620 ; MGMT 3300 , MGMT 3320 , MGMT 4657 , and MGMT 4910 ; MKTG 3750 and MKTG 4910 . Oral Communication-Intensive (OCI) courses are ACCT 3000 ; ECON 3700 ; FNCE 4617 and FNCE 4620 ; MGMT 3200 , MGMT 4020 , MGMT 4030 , and MGMT 4460 ; MKTG 3740 . Using Information Technology (UIT) courses are ACCT 4310 ; ECON 2080 ; and MGMT 3220 . An updated listing of intensive courses and requirements is available in the College of Business and Technology, Office of Undergraduate Studies, Sam Wilson Hall or call (423) 439-5275.